June is Entrepreneurs ‘Do It Yourself Marketing Month’ and
every small business owner on a tight budget that wants to explode their
businesses quickly, easily, and without breaking their bank account should be
using press release marketing in their overall plan to generate profits. See How: www.DanieBaptiste.com
Entrepreneurs Do It Yourself Marketing Month
June is ‘Entrepreneurs Do It Yourself Marketing Month’ and
every small business owner on a tight budget that wants to explode their
businesses quickly, easily, and without breaking their bank account should be
using press release marketing in their overall plan to generate profits.
Writing a press release is a great way to gain plenty of
exposure for your business and unlike advertising
..it is free.
Do you know how easy it is to get stories about your company
on TV, on the radio, in newspapers, in magazines and on the internet simply by
submitting a press release about the new thing going on with your company? And
keep in mind, these are stories about your company.
These are not ads that you are paying for. People are more
trusting of the stories they read. Printed stories do not evoke in readers
suspicion as advertising does. Now thats exposure you just cant buy.
12 Tips To Getting Instant FREE Publicity More Believable
And Profitable Than Any Advertising You Can Buy At Any Price:
-Write and distribute press releases consistently to promote
your product, service, cause or issue. Be certain they are direct-to-consumers
releases. You can get more tips on how to do this here: www.DanieBaptiste.com
– To demonstrate your expertise, write how-to articles and
submit them to high trafficked directories such as: EzineArticles.com &
Ideamarketers.com These same articles can be sent to newspapers, trade publications,
magazines and both online and print newsletters.
-Start your own blog and post entries to it at least three
times a week on your topic. Youd be surprised how many journalists do their
research on the internet and interview bloggers.
-Create a profile at social media sites like Facebook,
MySpace, Squidoo, Ryze, and LinkedIn. These sites are growing by the day as
millions of people turn tothem instead of to traditional media for their news,
entertainment and networking activities.
-Find out the reporters who cover your industry and invite
them to lunch. Let them know that you are someone whom they can call on for
background, commentary and story ideas. Dont be shy. Reporters appreciate it
when you call to ask, How can I help you?
-Contact the advertising department of every newspaper and
magazine you want coverage in and request a copy of their editorial calendar.
This is a free listing of all the special sections and special topics coming up
during the calendar year. This information alone will tip you off to sections
where your story idea would be a perfect fit, enabling you to query the editor
weeks and even months ahead.
-Send in press releases to radio stations letting them know
about any fun and unusual promotions your business is putting on.
-Send in a pitch to the media suggesting profile stories
about individuals (your employees, of course!) with interesting or unusual
hobbies or volunteer in outstanding community service projects. The reporter
will call to ask them where they workand thats more publicity for you.
-Develop relationships with columnists at newspapers and
magazines and continue to feed them fresh ideas because they are hungry for it.
Mail them a press release about the trends you are seeing in your industry.
-Ask your trade association to refer reporters to you. This
is one of the places that reporters call when they are looking for sources.
-You can send in a press release and a complimentary issue
to reporters in your industry if youve published a printed newsletter with
helpful tips or off-the-wall stories of your customers, with their permission
,
of course. This will more than likely get you lots of interviews with the
media.
-If there is a national story being covered and you can give
a perspective being the local angle
.a simple press release can get a reporter
over to your business with pen in hand ready to give you free publicity if you
can appeal to a wide audience. Youve just made it so much easier for the media
as they dont have to spend too much time on researching a topic of great
interest to their audience.
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