In today’s world having and running a successful small business is more than ever about having the information on what you need to know and who you is giving you that information. You may say, now wait a minute. I can get the information I need. What is the significance of who I get it from? We’ll examine that shortly.
Let’s say you have a cash flow problem. There are solutions either you know to implement or you can get the information. Yet, somehow the problem persists. Maybe the first step is to get some education on the various aspects of cash flow. You can read some small business books or a small business ebook.
Yet, after you spend a great deal of time learning about the problem you still have the bigger questions. What area do I attack first? Is it the receivables? Is it the pricing? You get the idea. When you are the sole filter for the information you are receiving and prioritizing what to do first. Since you are uncertain, even though you have your information, you do not take action. The problem remains.
One of the things I have seen repeatedly over the years is that small businesses fail, not because of lack of information but because of lack of action. More often than not, when faced with a problem or challenge, the majority of small businesses opt for self-help. The sad truth is that an expert or someone with an outside perspective is needed to help implement the solutions. The result when small business relies on self-help is like do it yourself heart surgery. It is not very successful.
One thing most small businesses lack is a board of directors. A board of directors for a corporation provides accountability for the CEO and management team. They provide an outside perspective and encourages and sometimes force the people who are in charge to get out of their own way when things need to be changed.
Yet, who forces or encourages the owner of a small business to get out of his own way when things need to be changed. Typically, there is no one. The owner or founder is truly his own consultant. He is the doctor for the problems that occur in his business. Successful business, whether large or small, is about getting out of your own way.
When the small business owners understand that the first investment they should make to have a better business is in themselves then they are more willing to look at having a business advisor, business coaching, small business coaching or business mentoring.
When you understand that one of the most important steps to business success is relying on the help of others then you will greatly increase the probability of having the business and life you desire.
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