In order to fully utilize the potential of email campaigns solutions,
its extremely important to hire a third party agency that uses numerous
tactics to drive better results.
In order to get the most out of email marketing, brands often need to
take the assistance of third party agencies that specialize in offering email
campaign solutions. This also helps brands stay assured of one aspect of their
business, since these agencies specialize in delivering results with numerous
To begin with, email campaign solutions by a third party entity comprise
usage of an auto-responder service, which also ensures that brands can remain
within the constraints of the latest anti-spam regulations, resulting in better
click-through rates and establishing a successful campaign.
One of the primary reasons why email campaigns are not able to live up
to their potential is because the messages are not sent at the right time.
However, with a specialized agency working on behalf of the campaign, this
problem is also taken care of, as they ensure that the messages are sent on the
two most effective days, so to speak, i.e., Tuesday and Wednesday, as
recipients respond better on these days. Creating a series of messages is also
essential to the success of email marketing initiatives as often, just one or
two messages are not enough. Research has shown it takes as many as 6-7
contacts for customers to trust a brand enough to make a click-through.
While brands themselves may not be able to figure out the best strategy
to accomplish this objective, the agency that has been hired to provide email campaign solutions is generally adept
at creating better communication which paves the road for higher response
rates. However, while sending regular messages gets better results, its also
important to be consistent in the activity. One cant afford to send a message
today and the next one 15 days later. This is another aspect where brands
falter if they are operating independently, whereas taking the assistance of a
third party agency pays off pretty well!
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