You’ve probably heard a lot of talk about pay-per-click
search engines lately.
The principle is pretty simple. Firstly, you open an account
with the search engine. Once you have an account you can
bid on relevant keywords to get a high ranking in the results
when those keywords are searched for. You only pay when
your listing is clicked.
The advantages of pay-per-click search engines are that
you get highly targeted traffic AND you get to decide how
much you’re willing to pay for that traffic.
Now, pay-per-click search engines are great when your
business is up and running. You know which keywords
bring the best prospects. You can predict how many of
those prospects are going to turn into customers.
However if you’re just starting out you may not be sure if
investing in pay-per-click search engine ranking is worth
it and you may not be sure which keywords you should invest
Well, the good news is that you can find out for free.
There are quite a few pay-per-clicks out there that will
let you open an account for free AND they’ll give you
an opening balance to get started.
That means you’ve got the opportunity to try out
pay-per-clicks and test your keywords without
spending a dime.
Here are some of the sites that will give you a free
opening balance (the amount on offer is in brackets):
That’s over $100 worth in total!
With minimum bid prices starting at $0.01 in many
cases, that could result in a lot of highly targeted
traffic for free.
Just be sure to choose your keywords carefully. Make
sure they’re relevant to the product/service you’re
promoting. There’s no point in attracting traffic
that will not be interested.
Overture (ex GoTo) have an excellent tool that shows you
how many people searched for a given keyword in the last
month. This is priceless when determining which keywords
you should concentrate on. You can access it here:
By the way, it’s worth noting that there are many more
pay-per-click search engines that will give you a bonus
when you open an account and deposit some money
for bidding. Some of them offer up to 500% of your
deposit amount. So, for example, if you deposit $10,
they will add $50 to your account.
Try the free ones first. Then when you see how things
pan out, you can start putting some money in.
And there you have it. Free targeted traffic with no
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