Getting Your AdSense Account Reinstated

Hello Joe Bloggs,It has come to our attention that invalid clicks and/or impressions have been generated on the Google ads displayed on your site(s). Therefore, we have disabled your Google AdSense account. Please understand that this was a necessary step in order to protect the interest of the AdWords advertisers.

A publisher’s site may not have invalid clicks or impressions on any ad(s), including but not limited to clicks and/or impressions generated by:

– a publisher on his own webpages- a publisher encouraging others to click on his ads- automated clicking programmes or any other deceptive software

– a publisher altering any portion of the ad code or changing the layout, behaviour, targeting or delivery of ads for any reasonThese or any other such activities that violate Google AdSense Terms and Conditions and programme polices may have led us to disable your account. The Terms and Conditions and programme polices can be viewed at:

Publishers disabled for invalid click activity are not allowed further participation in AdSense and do not receive any further payment. The earnings on your account will be properly returned to the affected advertisers.

If you feel that this decision was wrong and can maintain in good faith that the invalid activity was not due to your actions or negligence or those of the people that you are responsible for, such as employees and family members, you may appeal against the closing of your account. To do so, please contact us only through this form:

If Google decides to evaluate your appeal, we will do our best to inform you quickly and will proceed with the appropriate action as necessary. If we have reached a decision on your appeal, subsequent or duplicate appeals may not be considered.

Yours sincerely,The Google AdSense TeamSo what do you do next? Google has very good click fraud detection methods and if they say they have detected invalid clicks and/or impressions you can be fairly confident this is accurate. Probably 99% of AdSense publishers who receive this message have been correctly suspended for violating the AdSense terms and conditions, although most won’t admit to it. They have either clicked on their own ads, asked someone else to, or had a ‘helping hand’ from their friends, colleagues or relatives. So what of the other 1%? The 1% of AdSense publishers suspended from the program because of the actions of an unscrupulous business rival, mischievous trouble-maker or genuine error or omission on the part of Google? If you fall in this 1% you face a difficult challenge – you need to convince Google, who get it right 99% of the time, that they’ve made a mistake this time. This isn’t an easy task, but it is possible.

If you find yourself suspended for invalid clicks and/or impressions, and you genuinely believe you’ve done nothing wrong, here’s what you have to do:

“Any relevant information that you believe would explain the invalid click activity we detected” and “Any data in your weblogs or reports that indicate suspicious IP addresses, referrers or requests”. You need to think carefully about what you write here. It needs to be well structured and well mannered. These boxes are your opportunity to explain the suspicious activity and offer evidence to prove you weren’t responsible. The importance of keeping accurate visitor logs for your sites can not be over-emphasised. You might like to supply visitor log entries, suspicious IP addresses, whois records or ISP records – the more evidence you provide the easier it will be to convince Google of your innocence.

After receiving your response, we re-reviewed your account data thoroughly. We have reconfirmed that invalid clicks were generated on the ads on your site in violation of our Terms and Conditions and programme policies.

We have implemented these policies to help ensure the effectiveness of Google ads for our publishers as well as our advertisers. According to our policy on this matter, we are unable to reinstate you into the programme.

Please bear in mind that subsequent or duplicate appeals may not be considered and you may not receive any further communication from us. We appreciate your understanding.

Sincerely,The Google AdSense Team

Remember that prevention is much better than cure. Minimise your chances of being suspended by keeping an eye on your AdSense account and visitor logs – if you notice anything suspiciousFree Web Content, or accidentally click your own ad report it to AdSense support immediately. Normally they are quite understanding.

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