How LinkedIn can be part of your SEO Solution

LinkedIn is very
SEO-friendly and therefore, is a service you should use. I use LinkedIn and
find it more valuable by the day. “SEO,” in layman’s terms, means using
Internet tools to help your ideal customers find you, your products and your
services. When you first visit www.linkedin.com
and create an account, you create a personal profile. The profile reads like a
Resume. It has your name, current job, previous job(s), education and
recommendations. Because the LinkedIn profile reads like a Resume, I tell
people to have their complete Resume in electronic format before…

LinkedIn is very
SEO-friendly and therefore, is a service you should use. I use LinkedIn and
find it more valuable by the day. “SEO,” in layman’s terms, means using
Internet tools to help your ideal customers find you, your products and your
services. When you first visit www.linkedin.com
and create an account, you create a personal profile. The profile reads like a
Resume. It has your name, current job, previous job(s), education and
recommendations. Because the LinkedIn profile reads like a Resume, I tell
people to have their complete Resume in electronic format before creating their
LinkedIn profile. They can simply copy and paste text from the Resume to the
LinkedIn profile.

LinkedIn is very SEO
friendly. I’ve had several occasions when I posted an entry at LinkedIn, Googled
my name and found that entry at the top of the list. Not only did Google pick
up the new entry within 30 seconds, but it also placed that entry at the top of
the Search Results window.

LinkedIn presents your
picture at the upper left-hand corner. Make sure you have a professional
picture and use that at LinkedIn’s Facebook’s, Google+’s and Twitter’s
profiles. People look at pictures in the upper left-hand corner before we start
reading text…that’s just how we were trained to read. A professional picture
can attract business while an unprofessional picture can turn people away.

You never know who will
find your picture. It could be an employer or a prospective employer. It could
be a client or a prospective client. It could be someone who wants to refer you
to a prospective employer or client. If you have a professional picture, you
could get the recommendation. If you have a picture of yourself half-naked or
drunk, you could end up disqualifying yourself.

LinkedIn also allows for
a 120 character headline. A 120 character headline will accommodate 15 words at
8 characters each (not counting spaces). This is an extremely short amount of
space. You need to take your 30-second (60 word) elevator pitch and condense it
immensely to fit within LinkedIn’s 120 character headline. This task will be
well worth it.

When someone Googles you
and finds your…(for more info, see http://wp.me/p2hy1H-6X). 

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