Lets face it. Buying products
and services from the Internet
can be a bit intimidating.
You may have no idea where
the online merchant is located.
You may not know how safe your
personal and credit
card information will be.
You may be unsure if youll
even get the product or
what to do if the product
is broken when it arrives
at your door.
These types of concerns are
what you are up against when
you sell products from
Here some tips to build credibility
with potential customers.
1. Include all your contact
information on your homepage.
Your phone and fax numbers, e-mail
address, etc. List the hours youre
available to take customers
2. Offer a money-back guarantee.
This is a must, especially if
youre selling higher price items.
Mention your guarantee at least
a couple of times in your copy.
The more details you give about
your guarantee the more comfortable
your prospect will feel. Your guarantee
should be valid for at least 30 days
after the purchase and its best to
have a no-questions-asked return
Be prompt in refunding the
3. Tell your site visitors how
their credit card and personal
information will be protected
if they buy from you.
Do you use a secure,encrypted server
to process their transaction?
Tell them. I have this info spelled
out right below the Buy Now
button on my website.
If you use a online credit
card processing company like PayPal,
be sure to include the credit
card buyer protection policy and
merchant verification process.
People want to know how theyll
be protected against credit card
My credit card processing company,
has a 100% guarantee against credit
card fraud. Customers can click on
hyperlink to read the guarantee
before they actually fill out any
credit card and personal information.
4. Use testimonials from satisfied
customers. Nothing helps sell a product
like a happy buyer. The more detailed
the testimonial the better. Be sure
to get your customers permission
before you quote him or her in your
Always use the customers first
and last name, company name
and title (if applicable)
and their location.
I think youre less likely
to believe a testimonial if its
just signed J. Doe instead
of John Doe, President, XYZ
Company, Houston, Texas.
5. List your credentials or
experience on your website or
in your ezine. Again, the key is
the more a customer knows about
who they are dealing with, the
more assured they going to
feel doing business with you.
Rejected Everywhere For A Merchant Account? We have a solution! Low – High-Risk Merchant Account Specialists. Unlimited Processing at 0%. No Contracts. No Shut Downs. No Set-Up & Application Fees. FREE Gateway Set-Up – Secured Transactions.
Open a New Merchant Account Here Now – OPEN MERCHANT ACCOUNT. PAYMENTS – PERFECTED.