If you do have an ecommerce website and if some one is
visiting your website, one thing is solid and clear is that the visitor has an
intension of buying something from you. All you need to do is just guide the
visitors and help them find what they are looking for on your website i.e. to
take them easily from product page to check out.
Now then, visitors on your website are ready to spend money
and its up to you how quickly you want to take it.
There are few things which you must take care of if you want
your ecommerce website to work well for you.
1. Dont Force Registration: Do not force
your website visitors to register during the checkout process. If they click on
checkout, that is usually a safe assumption that they have made a decision to
purchase. Please get out of their way so you can take their money as quickly as
possible before I change my mind. Even if you want them to register with your
website present them with the registration form only after checkout process is
2. Write for your Visitors: Remember
search engine is not your targeted customer but your visitor is. Dont stuff
your product description or any other product related information with SEO
keywords for the sole purpose of ranking higher on search engines like Google.
Because even after ranking higher on search engines if your customer gets
confused with your content, ultimately your website will not work well for you.
3. Out of Stock Items: Dont let people
add something to the cart if later you will tell them that it is out of stock.
If you already know that something is out of stock, show that upfront on the
product page so it can save time.
4. Remove Empty Categories: If you have
empty categories which have no products, remove them immediately.
Your Home Page Clean: Dont put all your products and promotion home page as it
will look crowded and confusing. Keep your home page clean by presenting few
important and popular products and promotion on home page.
Ask for Too Much Info: Keep it short and swift. Dont irritate your potential
buyer asking them useless information.
Afraid of Negative Reviews: If you email your customer for their reviews and if
it happens to be negative dont change it. As
it will create an honest atmosphere for your visitors.
Final Price of the Product Early On: Disclose the final price including taxes
early on as people dont like the hidden costs that come out at the point of
Security Checks: It is good if you are concern about your website visitors
safety and want to make sure that they are human. But 8-9-10 digit captcha can
spoil the mood of the buyer. So try and keep things simple.
10. Do Not
Advertise: If you really want to succeed with your ecommerce website you must
not place adsense advertisement on your website as it will distract your
visitors and potential buyers.
Well, if you take enough care of the above ten points, there are distinct
possibilities of your ecommerce website being successful online. Just keep one
thing in mind, doesnt matter how complex your business may be; customer always
prefers an easy, simple and intuitive shopping experience.
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