Well be examining what makes follow up to prospects/customers so important on our online world today.
Are you familiar with this scenario?
– Joined an affiliate program with good pay-out.
– Send an email to everyone you know and/or send an email to a list of people
– Didnt make any sales
– Change to another affiliate program
Well, I am.
This never ending cycle is what I used to do.
Until I stumble across a training article from Six-Figure
Income Marketing Group The Fortune is in the Follow-Up!
I wake up.
I was clearly informed of this statistics:
The average sale is closed as follows:
* 2% on 1st contact
* 3% on 2nd contact
* 5% on 3rd contact
* 10% on 4th contact
* 80% on 5th-12th contact
— The National Sales Executive Association
I then think: if follow up is so important what information
can I give to my prospects?
The answer is easier then I thought it could be…
That is, I can get plenty of informative articles and e-books
from the affiliate programs that I’ve joined.
Gathering all the articles and e-books I can utilize from all
my affiliate program is the next step I took in forming my
What I need now is a good autoresponder that can do the work for
Throughout my research I found that a free autoresponder is
good for short term follow-ups (approx. 20 emails).
If you want to use a free autoresponder be sure to find one
that is third-party ads free! You don’t want your competitor’s
ads showing up and get all the customers from you!
I often use free autoresponder for short term training courses
when prospects joined under me.
I then use a paid autoresponder to organize a long term email
Most of the paid autoresponder gives unlimited follow-ups which
is the key point to follow-ups and sales conversion.
After youve found the best autoresponder for you or you could
follow the link in the resource box below to find out some of
the *good quality* autoresponder that I recommends.
You can now start thinking about organizing your follow-up emails.
Here are some of ideas to help you sort out your articles in order:
1. Send all articles and e-books belong to one affiliate program
2. If that particular program provides both articles and e-books,
I.e. Send one emails with the articles, send another emails with
the thank you notes and a link for your prospects/subscribers to
download the e-books.
You dont want your prospectsto forget who you are.
4. Always send a welcome email to your prospects to introduce
yourself and ask the prospects to email you back. A good technique
is to ask open questions to your prospects. Open questions allow
your prospects to tell you more about him/her instead of yes/no
5. Always provide an easy way for people to unsubscribe
themselves from your list. Your autoresponder should do this job
for you quite easy and fast.
If you are buying or using free email lists is sure to double check
with the list providers the sources of their leads.
You dont want to end up with a lot of spamming warning!
To build relationship is the key element to bear in mind when
following-up with your prospects.
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