Maybe you are reading this and have been thinking about owning your own business. Or, you have a small business running either that is doing well or where you wish it could be more. Regardless, to have a successful small business and to have the freedom and abundance you seek, the first step to business success is it must be about you.
You may say, now wait a minute where is this heading? Over 30 years of self-employment and working with hundreds of self-employed individuals I can assure you that most successful small businesses and the ones that experience small business growth have one thing in common. The first step to business success is that they are built around the founder or owner.
At first you may think this is a selfish approach. But, if you look at the original definition of selfishness, it is about self-preservation. I think you would agree that building a business that preserves and enhances you is a huge plus. After all, without you, where is the business?
Now, this doesn’t mean that the business is all about you. It means that you either deliver and exceptional product or service for your customers but with an organization, routine or performance strategy that enhances you. After all, if you are not at your best, where will your business be?
For the entrepreneur successful in his business, the first step is to have something he or she is passionate about. The second step is to be able to build the business around who they are. Let’s take three attributes that all people have to different degrees. They are create, execute and finalize.
Most people are good at one or two of these. Know what you are good at and build your business around your strengths. For example, maybe you are strong at creating and finalizing the process. Yet, the execute part, which is in the middle, is not where you really enjoy spending your time. If you are spending most of your time in this area you and your business will be at peril. In the beginning you will probably have to do all three.
Yet, if you continue to do all three you and your business will not experience the small business growth you desire. Take a look at yourself. If executing is the least enjoyable aspect, either create systems to insure that the execution takes place or have someone help you with it. If it continues to be a challenge you can look at hiring a small business coach or reading a small business book or small business ebook.
To grow small business and to have a successful performance strategy you must be in alignment with who you are. Pursue your passion and build your small business growth plan around your strengths. When you do you will get off the treadmill of deadening uniformity and be moving to the success you desire.
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