business who seek to use inbound marketing techniques and Business
Tips, where they can be found by their prospects, rather than
parading themselves as pushy “internet marketers” are
conducting small business.
Small business who seek to use
inbound marketing techniques and Business Tips, where they can
be found by their prospects, rather than parading themselves as pushy
“internet marketers” are conducting small business.
Prospects Need Solutions
A sure way to attract a prospect is by
offering a solution to a problem they seek to solve. This can be done
by “keying” long tail keywords that address the prospect’s
question. Consider this example, “How to set up a business
online on a fixed budget.”
You are actually taking what
they already are asking and are ready to provide a solution that will
match their question.
Teaching Gives Relief
Now that the prospect’s attention has
been captured it is time to teach them in relation to what they want
answers to. This is an opportune time to build a list of interested
To your prospect this time of
learning will be viewed as helping them get closer to the solution
they have been seeking. Pay close attention to further desires to
learn as this will help in gaining their confidence in solutions you
have to offer.
Although, you may be on a budget you
can still offer further value to your prospects with free tools that
will help them in their endeavor toward a solution. These tools may
be found elsewhere, at minimal or no cost.
Take the example, that your
prospect not only wants to set up a business online on a fixed
budget, but you further discover their need to visualize a plan of
action. Then you can offer them a free mind mapping tool to help them
accomplish just that. It provides business tips and business
help for growing small business.
Satisfy Their Need for More
Now that you have attracted your
prospects, who at first, dropped by as a visitor, where you offered
them some answers, converting them to leads, now here is where you
convert your leads into sales.
Now that you have gained your
prospect’s confidence in that you showed you cared for them to
provided them with some answers, they are more apt to purchase a
product from you to continue to offer further solutions.
These simple lead generation practices
will help your prospects find you rather than being in front of
people that have no interest in what you have to offer, which is
referred to as inbound marketing.
The Top Inbound Marketing
Blogs are by far one of the most
effective inbound marketing techniques because it offers your
prospects, solutions and helps them gain confidence in you.
Inbound marketing techniques
are also effective in the form of podcast, where your prospects hear
you speak rather than read.
A growing effective way of internet
marketing called video marketing is being used as a
means to inform and teach prospects. Not only do potential prospects
hear your voice they see your face and that brings comfort to know
that a “real” person is dealing with them.
More Online Marketing
EBooks, news letters, reports and
social media are becoming the norm in internet marketing
rather than the in your face direct advertising.
The greatest need for this style of
online marketing is the need for content but that is becoming
increasingly affordable with many who offer affordable content
marketing standards are great news for the small business owner, who
is operating on a budget as the majority of your inbound marketing is
done online using electronic means of transfer with little or no out
of pocket expense.
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