Looking for effective eCommerce marketing automation and workflow management software to grow your eCommerce business? Check out the top 10 eCommerce marketing automation software that can help you streamline your marketing efforts, provide analytics, and integrate with third-party systems to make better decisions for your business.
Choosing the right eCommerce marketing automation software can be very intimidating. Before investing in an eCommerce automation tool for your business, you should know what automation you need to accomplish your business? Do you want to track the number of visitors on your website? Send sales alerts in real-time? Market upgrades to existing customers? Collect email addresses? Or collect, segment, and select data to identify the right messaging for the right customer?
Knowing what you need before investing in an eCommerce marketing automation platform helps you save money, reduce confusion and frustration, and maximize marketing benefits. When purchasing marketing automation software, you should first decide:
Once you’re prepared with the specifications, you may start searching the marketplace. There are a few good ways to see what tool will meet your requirements.
When you’ve finalized the software provider, you may ask several questions such as
As there are several eCommerce automation platforms in the marketplace, it may be quite difficult to find the right platform that will match your goals. To make things a little easier for you, here’s a list is some of the best eCommerce marketing automation software that you can leverage to increase productivity.
10 Best Ecommerce Marketing Automation Software
Since its inception in 1999, Dotdigital (formerly Dotmailer) has built its services around the email which is an important part of a digital marketing strategy.
MailChimp is not only used as an email marketing tool, but also as a full-scale marketing platform that offers a CRM, design, website, and campaign services.
The best part about ActiveCampaign is its pricing. It offers features worth your investment. Its feature set focuses on acquisition more than conversion, so digital marketers looking for landing pages will be disappointed.
HubSpot is one of the prominent marketing automation software that offers a full stack of sales, marketing, and CRM solutions designed to grow businesses. Its products seamlessly integrate online and social media marketing activities such as email, contacts, SEO, and analytics.
Oracle Bronto primarily focuses on high-growth eCommerce merchants and retailers worldwide. It offers email services that allow integration with all eCommerce platforms. Bronto also enables users to deliver responsive social and mobile media campaigns focusing on cart abandonment recovery. This eCommerce marketing automation software offers an array of powerful apps beyond core functionality.
Formerly known as InfusionSoft, Keap is customer tracking and workflow management software that frees up marketers up from the repetitive tasks to focus on the other aspects of marketing.
Rejoiner is a ready-made email marketing solution that takes care of everything from design to strategy and analytics. It enables marketers to maximize lifetime revenue per customer with highly personalized marketing automation.
Pricing – Starts from $95/month.
Features – Serves purposes of Design and Strategy, Email Campaigns, Event-Triggered Emails, Analytics, and ROI Reporting.
Ease of use – As per Capterra reviewers, it has received a 4.9/5-star rating, and 5/5 for customer service and overall.
Recommended for – eCommerce businesses that are looking to outsource their email marketing campaign management.
SharpSpring is designed for generating leads and converting them to sales through customer behavior-based email, blog building, dynamic landing pages, and social media campaigns.
Omnisend is the newest in the marketing automation world. It is workflow management software that supports several channels, making it easy to manage the marketing campaign across all channels from one platform.
Act-On is best for businesses with a high turnover. It is highly customizable marketing automation software that flawlessly integrates sales and marketing automation, and many other features.
So, these are some of the best eCommerce marketing automation and workflow management software that can help you automate your marketing efforts and increase productivity, thereby boosting your ROI. When it comes to streamlining daily marketing tasks and generating more revenue, choosing the right marketing automation can make a huge difference. Collaborating with a professional eCommerce marketing automation solution provider is a good idea if you want to drive better results for your eCommerce business.
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