Web Design Tips: Ecommerce Design Trends That Will Drive 2014

Flat
Design

While
flat design is actually a trend that can be seen on many different sites, it
has several features that make it an especially good fit for ecommerce sites.
Because this style of design eschews many decorative elements, it’s a great way
to put the full focus of a site on products. It also makes it possible to use
large product pictures and still allow sites to load quite quickly. Another
advantage is it’s a nice complement to the next trend we’re going to discuss.

Responsive
Design

More
people are using phones and tablets to shop online. However, that doesn’t mean
everyone is abandoning their desktops and laptops. Because all of these devices
are regularly used by ecommerce customers, retailers have to find a way to
deliver a consistent experience. While mobile apps make sense in some cases,
responsive design can work extremely well and eliminate the need for users to
download another app. By utilizing this type of ecommerce website design,
retailers can provide customers with a consistent experience regardless of what
size of screen they’re using at the moment.

Less
Sliders and Larger Navigation Elements

Because
online retailers want to ensure that visitors can use any device, designers are
making a conscious effort to alter or remove elements that may not work as well
on smaller screens. The two best examples of this design trend are sliders and
navigation elements. With the former, many designers are choosing to remove
sliders as a result of them not working all that great on phones and tablets.
And with the latter, a lot of designers are opting to increase the size of
those elements so they’re easier to click.

Utilizing
Multiple Fonts

It
can be hard to use multiple fonts and create a cohesive look. But when done
correctly, this technique can add a lot of visual appeal without distracting
from the main focus of a product page.

Increasing
the Number of Relevant Elements on a Product Page

By
opting for designs that include as much relevant information as possible on a
single product page, most retailers find that they are able to reduce the
number of visitors who leave and ultimately increase their overall conversion
rate.

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