When it comes to marketing a small business, you have probably made the same mistakes as others, which means you claim to offer the same benefits and services as others in the industry. Here are some tips and ideas for small business marketing.
First off, make it clear what sets you apart from the competition. If you’re not even sure, how are your potential clients and customers going to make a decision to choose you over others? In the end, being unclear of what makes you better than the rest is like saying “Just give me your money.”
Keep in mind that a long description of your business and what you do doesn’t really attract customers. This actually keeps them away.
Many business owners try this way of doing marketing. Unfortunately, their lack of business usually causes them to blame the volatility of the current market. It’s not their advertising, but rather, people just aren’t in the mood for shopping anymore. But because they are not showing clients what they can offer, no one is finding them.
Take some time and find out what it is about your business that is unique. You need a business concept that is clear and to the point. In fact, put aside any other tasks you need to do for your business and concentrate on this first. It will be well worth it in the end
If you pull it off right, your uniqueness can be very helpful in your overall marketing strategy. So how do you start? A good way to begin is to figure out who the perfect client for you is. Don’t be vague about it or think about clients you’ve had in the past. Instead, put together a profile that shows what your perfect client will look like. Finally, define what success will mean from the point of view of your perfect client.
Next, ask yourself what makes you passionate about what you do. Why are you different than others and why is this good for the clients? Can you do things better, or differently? Are you faster or cheaper or offer better quality? Is there something that just sets you apart from the crowd? Remember, be very specific. This is a key point.
Sometimes a good way to get started is to actually have a meeting with some of your great clients and ask for some advice. Actually, even taking this step and making this type of effort will set you apart from the competition, which is always a good thing!
Now that you have an idea what you can offer the client that is different from everyone else, keep this main theme in all your marketing and sales ideas. Of course, it must truly match up with what you offer. Don’t start making promises that just aren’t true. If you can’t deliver, this will ruin your business because customers will just be disappointed that you didn’t live up to your promises.
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