Search Engine Optimization is the extended form of what we
commonly call SEO. With increasing trend of using internet and awareness of
search engines people are relying too much on search engines. From any small to
big things people do search Google and use the relevant information they need.
Having an online presence with a web site was an old story, now the need of the
hour is having the presence in top 10 rankings with relevant search keywords.
If you are not having your presence in top ten rankings, you are losing a huge
chunk of business to your competitors who are actually higher to you in search
result pages (SRPs). Now you must be thinking that what can be done because you
dont know what exactly to do to get higher rankings. Well its not a big deal
if you dont know how to promote your website on Google and other search
engines for higher rankings, because Search Engine Optimization is quite a
complex process which needs a technical expertise.
Most of the companies outsource the SEO campaign to good SEO
Company because instead of developing an expertise from the scrap
its quite convenient, cheap and quick to use the expertise of others. There
are N number of companies providing SEO services across your city, country and world, but
its very crucial to choose the company to outsource your SEO services. SEO process needs a proper analysis and thorough
study on every project. Studying the website, its competitors and present value
of the website is the primary step of every SEO process. Basically there are
two heads of Search Engine Optimization process, one is On Page Optimization
and other is off page optimization.
On page optimization includes all those relevant changes on
pages of the website which makes the website more likely to come in search
engines. It includes the changes in the Meta title and Meta description of
every page and includes the changes in text present on the page (using at least
2-3 times the keyword in the content of that page). It also includes the cross
liking of the website by using the keywords present in the content. After on
page optimization is complete in SEO
Services, comes the role of off page optimization which is unlike on page
optimization is a long and continuous process. Off page Optimization includes a
number ways to build valuable backlinks which helps Google and other search
engines to find your website and brings up with relevant keywords. The most
popular methods of Off-Page Optimization are forum postings, blog commenting,
directory submission, Social Bookmarking, Press Release, Review Posting, RSS
Feed, Link Wheel and Video Submission. Few other methods are blog writing,
articles submission and Social Media Optimization.
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