After all the debate over website design, shopping carts
and credit card processors, every website owner eventually
comes to the startling realization that they need one more
thing to survive – website traffic!
Without website traffic it’s the same as building an
expensive billboard and, instead of placing it alongside a
busy highway, hiding it in your *basement* where nobody can
see it.
Upon realizing they need traffic, most website owners run
out and start blowing chunks of money and time trying to
get “hits,” but they fail to grasp that there are really
only three (3) reliable ways to get traffic to any website.
Method #1 – Buy Traffic
Currently, the fastest way to get traffic to any website
involves using the little classified ads on the right side
of search giant Google’s results pages.
Called Google AdWords, the system allows any advertiser to
open an account with a $5 activation fee and start seeing
their ads appear on Google within about 15 minutes.
Advertisers only pay when visitors actually click through
from their ad on Google to their website or affiliate link.
Overture.com also sells traffic by the click, but they make
you wait three to five days to go through their editorial
review process before allowing ads to appear on their
network.
You can also buy advertising on dozens of other pay-per-
click search engines.
They all follow the same basic model of only charging
advertisers for targeted visitors who read an ad based on a
keyword search and decide to click through for more
information.
Log on to www.payperclicksearchengines.com for a list of
over 600 choices ranked by market penetration.
A word to the wise on pay-per-click advertising: Watch your
costs and track and measure everything. Even though you can
get traffic for as little as a penny, you should track your
results by search engine and by individual keyword if you
want maximum success.
Many a company has lost its entire advertising budget
paying only a nickel or a dime per click, but not watching
their conversion rates and pouring money into keywords that
don’t convert… while neglecting the keywords that do
bring sales (mainly because they don’t know which is
which!).
Method #2 – Borrow Traffic
If you need traffic to a website, then borrow it from
people who already have it… especially people with lists
of loyal subscribers or traffic from search engines,
affiliates, or other steady sources.
“Endorsed Mailings” and “Reciprocal Linking” by other
people represent the two fastest ways to borrow someone
else’s traffic.
If they maintain a list of subscribers, convince them to
send an email out to their people telling them why they
should check out your site.
Also, negotiate a prominent link on their web pages to
siphon off targeted visitors who find their website.
Often the best way to persuade someone to do this involves
paying them a commission, agreeing to do a similar mailing,
or providing a link to them on your site (or a combination
of all three).
Imagine how much traffic you could get if someone with a
list of 10,000 loyal subscribers told their people to go
look at your website!
Method #3 Recycle Traffic
The most economical way to get traffic involves turning
one-time visitors into regular, repeat visitors that you
direct to multiple sites over time.
You do this by pulling website visitors into your sphere of
influence by enticing them to sign up for your newsletter,
autoresponder sequence, or “mini-course.”
Then you keep in contact with regular articles, special
reports, and recommendations enticing them to visit your
own and other people’s websites.
Ultimately, every website owner should orient all of their
marketing efforts towards this end of developing a stream
of recycled traffic, because it costs the least and creates
the best return on time and money invested.
It doesn’t matter if you promote your own product, promote
only as an affiliate, or some combination of the two… if
you don’t recycle traffic and get more than one hit out of
each visitor
, you’re making one of the biggest mistakes
anyone can make online.
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How Do You Accept Credit Card: Let Me Count The Ways
How Do You Accept Credit Card: Let Me Count The Ways
Nowadays, everything seems to revolve around plastics. That is, more and more people are finding credit cards as the most convenient way to shopping, whether it is online or not.
Hence, with the arrival of credit cards in the market today, most businesses have found its feasible ways when engaging into online business. It has continuously provided online businesses to accept their customer’s payment online. What’s more it makes them accept payments even through phone or fax.
But there are still many businesses who kept on wondering what credit card merchant accounts is all about. They even kept on asking how other businesses get to accept credit card payments.
There are only two ways how to accept credit cards. These are:
1. Establish a merchant account with the credit card companies.
It is a must for every business who wants to accept credit card online is to build a merchant account, especially to the credit card companies that the business will be receive credit card payments. The application for this one will vary from one bank to another. That is why it is a must that the company must first learn the primary services of a bank before committing to such service.
Also, most banks do not allow new businesses and home businesses to get a new merchant account for fear of some frauds. And so, the best way to gain the bank’s trust is for the company to establish strong relationship with the bank and to maintain a good credit history.
2. Third Party Merchant
This third party merchant refers to the other companies that are willing to accept credit cards on behalf of the company who wishes to accept credit card payments.
One of the most popular third party merchants today is PayPal. It acts as a mediator between the seller and the buyer. PayPal usually requires their client’s buyers to register for their program. That is why; most people find this really wearisome activity.
Both methods can help businesses to accept credit cards. However, there are areas where the first may offer greater features than the other.
Take for example the differences between the two methods. In most case, the primary rates for merchant accounts are higher than the third party merchant account. Plus, the third merchant party accounts more convenient than what the merchant account can do.
And so, for those who are still deliberating whether to get merchant account or the third party merchant account, it is strongly suggested that whatever methods is used, remember to take into consideration the pros and cons of the two method so as to accept credit card.
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